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How a Startup is Redefining Fast-Food

Shafeeka Hafeez
4 min readMay 8, 2020

From a ‘Farmer’s Fridge’ to Your Table

With an inherent love for fruits and veggies, I have what some people may consider ‘lucky genes.’ A healthy meal is a hearty meal for me and I can effortlessly bypass the siren calls of fast-food chains. The good news is that you could join in on the fun too and quite easily seek refuge in a ‘Farmer’s Fridge.’

Some call the ‘Farmer’s Fridge’ a vending machine. It may operate like one, but the human touch that goes into every chef-driven menu makes it a registered restaurant; perhaps the smallest one in the US to date.

It taps into 3 social issues; with obesity being the most important one. As junk food restaurants have crowded every street and corner, so has obesity the world over. According to the World Health Organization, obesity and overweight kill at least 2.8 million people every year.

Businesses have tried but not succeeded in competing neck to neck with the convenience of fast-food chains. But with the Farmer’s Fridge, things have started taking an exciting turn.

Farmer’s Fridge is a tech-savvy automated smart Fridge network, stacked with freshly made refrigerated food that provides instant access to a healthier meal in population hotspots such as hospitals, universities, schools, airports, office buildings and more. Although still limited to the US, it has scaled up to over 400 outlets across 6 States since its inception. The rapid expansion is hoping to bring in more awareness — redefining the definition of ‘fast-food’ in the process.

From breakfast to lunch and dinner with salads, bowls, snacks, sandwiches, and proteins, the Farmer’s Fridge is not only rich in nutrition but also variety. All you need is to pick your menu, swipe your credit card — and watch as the automated restaurant serves you a healthy, delicious meal that is usually under $7.

On the side of the machine is a cutlery corner, and you can pick up a spoon along with your order. Although all food items are served in plastic jars, Farmer’s Fridge follows a closed loop zero waste policy and contributes to…



Shafeeka Hafeez

I write about startups building a more sustainable world | #SolveDifferent